COVID-19:
Story 5 - Startups: Corona Outbreak and its Impact
Ahmedabad, April 2, 2020:
India being the 3rd largest emerging country for startups in the
world after China and United States of America. According to Government startup
portal, there are 79,783 startups, 563 mentors and 565 incubators are exit in
the country. Startups have poised in Indian business ecosystem. This national
lockdown due to novel coronavirus outbreak has impacted a huge loss to the
common man to the established business & flourishing industries. World Economists
already have predicted the results of COVID-19 outbreak and signaled vulnerable
situation of economic slowdown. Small and Medium (SMEs) industries and startups
which are contributing around 30% of India’s GDP will have to start with a new
approach. But, we can see this outbreak as multiple opportunities to many
startups, if they are able to grab in pragmatic manner with right attitude, they
will grow like never before.
First of all, under this
global lockdown all startups can introspect themselves or reinvent themselves.
It is the time to plan and make workable strategy for the startup business. Try
to figure out your strengths and prepare your future map to find product,
price, place and promotion with right approach. At the same time, you have to
re-analyzed and know your SWOT (Strength, Weaknesses, Opportunity and Threat)
and prepare yourself how to overcome. Learn about your competitors, customers,
eco-system so that you can be able to beat the best after this pandemic crisis.
Glaring the reality that startups need to change – not just change the sake of
change, but, in fact, reinventing their core factors. By its nature, the
reinvention of a business requires courage and daring.
Contributed by: Bharat Thakkar,
Business Mentor and Founder of Business Growth Technique Partners Network
(BGTPN) and Dr. Shashikant Bhagat,
Faculty, National Institute of Mass Communication and Journalism (NIMCJ), Ahmedabad,
Gujarat, India.